I own and operate a boutique cannabis dispensary in a very large city. There are multiple dispensaries in the area. All of the others are huge facilities that carry an extremely large assortment of brands, strains and consumption methods. Their business model is totally different from mine. My shop is small, cozy and welcoming. My staff consists of five people who share my love of cannabis and dedication to sharing the holistic properties. We focus on personalized attention. We get to know our clientele and their preferences. I know who gets excited when there are new edibles available, smokable flower on special or innovations in dab rigs. My priority is quality cannabis partnered with customized personal attention. My operation takes the product from seed to sale, and it keeps me super busy. Without marketing, I don’t gain new customers. I need to be seen and found by locals as well as tourists. I want my customers to be able to shop the website, get notified of our weekly specials and place orders online. I tried building my own website, and it was a disaster. None of the links worked. My dispensary wasn’t showing up on Google when someone searched for recreational dispensaries in my neighborhood. I finally decided the investment into professional SEO was necessary. I hired an SEO company to totally revamp the website and take over my marketing strategies. The web development, internet marketing services and plan to draw attention to my brands has really made a difference. I am able to maintain the integrity of my dispensary while broadening the reach.