My cannabis dispensary was doing really well until COVID hit.
When everything shut down, that became a problem.
People got out of the habit of getting their cannabis products. Also, more people had the opportunity to open up a cannabis business since everyone essentially took a year or two off. Once things started opening up again, there was way more competition. I realized that I had gotten lazy and taken my customers for granted. Suddenly I was hurting customers. I started searching online what I needed to do. Everything I read said I needed to increase my online presence. First thing I needed was a website. Then I needed a SEO analyst to help the website rank on google. I then needed social media platforms to keep the public updated with sales. It was all very daunting and out of my wheelhouse. I found that cannabis digital marketing companies exist. There are online marketing companies that just handle it all for you. I was originally hesitant to invest money in a service when my business wasn’t making that much money. But you have to give something to gain something. So I took a chance and it was a good move on my part. I now have a fully optimized website that ranks right on page one of google. I have a business listing on google, twitter, facebook and instagram account that somebody else takes care of for me. Best of all, my business has increased a lot since I have invested in online marketing.
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