Even though my best friend Jackson is a craft beer fanatic, he’s not an alcoholic like my grandfather.
Jackson only drinks the equivalent of two or three beers in a single evening, and it’s not every night of the week. He’s never driving drunk or going to work or other life commitments under the influence. Jackson loves expensive craft beer and goes out of his way to try new varieties from various places nationwide and throughout Europe. His friends and family always know what to buy him for presents whether it’s his birthday or we’re all celebrating the winter holidays and exchanging gifts. I asked my friend once about his view on alcohol content in beer. I’ve had beer with an ABV ranging between 3% and 14%, and obviously the latter usually hits me with a harder buzz. Jackson believes that lower alcohol percentages on craft beers facilitates a better taste profile. He’s not interested in drinking beer to get intoxicated. I feel the exact same way about the THC content in my cannabis flower products. People want insane levels like 30% THC when I’d rather have plants that are around 20% THC. And the reason why is the terpene content in mid to high range potency cannabis plants. Although this isn’t always true, I have found time and time again that the batches of cannabis flower products closer to 20% THC have a higher terpene percentage than the potent batches over 30% THC. Since terpenes are essentially what give you the unique effects of each strain, you ideally want the highest terpene content possible.